About
Bright Insight is a qualitative insight agency, founded in 2013. We are specialists in qualitative research and insights. We provide the private and the public sector with supportive and important information from the market for decision making. This is how you optimize your business in a constantly changing world.
Behaviors and needs where human insights matters.
Who
Bright Insight is founded by Carina who has worked at both small and big research companies and has a long experience (since 2003) with both qualitative and quantitative project management.
Carina is driven by her curiosity and as a skilled researcher she mixes leading edge insights with creativity. She´s finding the answers for all kinds of business (FMCG, Automotive, Politics, Tech, Telecom, Publishing, Healthcare, NGO:s etc. etc.)
The skill is to get the right information which is applicable for your business, products and services.
Carina is also experienced with projects concerning children and teenagers as well as B2B, B2C, offline and online researches.
Build your future
Services
Reach Your Goals
Consumer and Customer
Consumer and shopper insights, behaviors and attitudes.
Category
Commercials and ads
How to differentiate and twist your product for a new great PLC.
Spontaneous and rational reactions understanding of sender, communication and content, belief, impact, credibility, tonality and desired channels.
Services
No man is an island and we have a broad network of professional hand-picked agencies which we co-operate with.
We can help you with big international projects as well as domestic projects. We can help you with the whole project from beginning to the end as a research supplier, or help you with a part of a research project as a research partner.
Do we have the answer to your question? Most certainly! Each company and strategy is unique but here are some examples what we can do for you.
Reach Your Goals
Category
Commercials and ads
Consumer and Customer
How does the consumer/customer behave?
Consumer and shopper insights, behaviors and attitudes.
Are you having a competitive advantage?
How to differentiate and twist your product for a new great PLC.
How does the target group react and think?
Spontaneous and rational reactions, understanding of sender, communication and content. Belief, impact, tonality, credibility and desired channels.
Design
Are you attractive?
Make sure you get the right spontaneous and rational associations, the right ergonomics and fulfill your target group's needs and believes.
Technology
Adaptable tech?
Finding potential and right track with your R&D and manufacturing.
Business
Optimize your business
Finding the spot on the market for you, your products and/or services
Internal communication
Does the target group get the message and interpret it in the way that is intended?
The right message, the right channel and the right receiver
Contact
carina.stenback@brightinsight.se
+46704181673